The vast majority (84%) of the 80 multinational companies surveyed, which together represent more than $60bn in ad spend, ...

November is Class Pay Gap Day - the point at which people from working class backgrounds effectively stop being paid.

From Burberry admitting its marketing errors to the realisation of the AI revolution, it’s been a busy week. Here is my take.

Sainsbury’s, Aldi and M&S Food are all strong contenders in the Christmas ad race, with M&S clothing and home coming in as viable competition.

John Lewis put its products, flagship store and a family focus at the heart of its Christmas ad, which has seen its best ...

Newly appointed marketing director Caroline Smith says the brand wants to be the biggest player in the toy business with a ...

While it may seem that working in partnership with AI would lead people to be even more efficient - behavioural science tells ...

As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, ...

It’s one thing to invest in AI capabilities for your brand and products – it’s another thing entirely to market them in a way ...

Surveys are more than just questions; they’re opportunities to connect with your audience on a deeper level. Steer clear of ...

Surveys are more than just questions; they’re opportunities to connect with your audience on a deeper level. Steer clear of ...