Talent managers, creators and influencer marketers shared tips for navigating creator contracts, from usage rights to ...

In advertising, awards are one way we measure success, and serving as a juror at one of the major shows is a career ...

Kellanova’s renewed focus on sports marketing and smart partnerships have generated buzz for Pop-Tarts and Cheez-It.

But Ferrari faces a big test in 2025 when it is expected to reveal its first EV, with a reported price tag of more than ...

These are the accomplishments recognized by the Ad Age’s annual Marketers of the Year list, which recognizes excellence in ...

Over the past five years, Imax’s share of global box office has grown 28%. With a record slate of “filmed for Imax” movies ...

Titan made headlines earlier this year for its Hypercasket, a Cybertruck-esque vessel made of 12-gauge stainless steel with a ...

Such initiatives have helped Crocs reach record sales this year. Last month, the company reported third-quarter revenue of $1 ...

Winning young multicultural customers through mashups and social media, Dr Pepper is gaining share in the soda wars.

Calvin Klein returned to the pop culture spotlight this year—and all it took was one muscled actor, a red corduroy couch and ...

Behind faster play and younger viewers, the NHL is seeing record attendance and TV ratings, while embracing new media ...

Raising Cane’s menu discipline and breakthrough celebrity marketing are paying dividends for the chicken finger chain.