First Watch Restaurant Group maintains its stance against value promotions, focusing on targeted advertising, resulting in a 1.9% year-over-year decline in comparable sales due to lower traffic. The ...

Frist Watch locations in metro Detroit and nationwide are celebrating kindness by giving away free cinnamon rolls on ...

First Watch reports it has acquired 45 franchised restaurants through six acquisitions in the last year and a half. One was a ...

One restaurant known for its made-to-order breakfast and brunch is hoping to inspire people with a sweet offer. Wednesday, ...

First Watch announced on Monday that the Bradenton, Fla.-based breakfast and brunch concept will be completing its second-largest franchisee acquisition deal in company history. First Watch has ...

Most times it pays to be kind. First Watch, a chain breakfast and brunch restaurant, is leaning into that mentality. The ...

From holiday stocking stuffers to a coming-of-age first watch, these six new timepieces are all less than $1,000, so they won ...