A recent study found 54% of consumers want to see more of a brand's history—how marketers can leverage a corporate legacy to ...

"I’ve always believed that pets deserve the same care and attention as we give ourselves," Aniston told PEOPLE about the ...

GLP-1 drugs like Ozempic are injectable medications—but a strange new market has emerged selling oral “compounded” versions ...

Some businesses got a revenue boost of up to 600 percent when the Eras Tour came to town. Here’s how your brand can benefit ...

Tropicana customers are in revolt over an orange juice bottle redesign. Again.

Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

HSBC is relaunching its 'Premier' wealth banking brand in Britain, targeting so-called mass affluent customers who have ...

Ignite X Brands announces its latest expansion into celebrity-driven brand development, reinforcing its position as a leader ...

The Skinnygirl founder reflects on lessons learned from her 2011 sale, her "machine"-like efficiency, and the competitive ...

Check these carrots in your fridge. The post Carrot Recall List: Every Store & Brand Affected by E. Coli Outbreak appeared ...