A recent study found 54% of consumers want to see more of a brand's history—how marketers can leverage a corporate legacy to ...

On Nov. 20, Jennifer Aniston-founded haircare brand LolaVie launched its first pet produt, Puppy Love Dog Shampoo, which will ...

GLP-1 drugs like Ozempic are injectable medications—but a strange new market has emerged selling oral “compounded” versions ...

Some businesses got a revenue boost of up to 600 percent when the Eras Tour came to town. Here’s how your brand can benefit ...

Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and ...

HSBC is relaunching its 'Premier' wealth banking brand in Britain, targeting so-called mass affluent customers who have ...

Stanley released what it is expected to be one of the most-popular Quencher tumbler of the holidays with the new ...

Footballing icon David Beckham has invested in Prenetics, the company which has launched luxury nutrition brand IM8 ...

Ignite X Brands announces its latest expansion into celebrity-driven brand development, reinforcing its position as a leader ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

The Skinnygirl founder reflects on lessons learned from her 2011 sale, her "machine"-like efficiency, and the competitive ...

Caitlin has been having a ton of fun as her WNBA offseason continues. She’s been hitting up football games and also doing ...