A recent study found 54% of consumers want to see more of a brand's history—how marketers can leverage a corporate legacy to ...

On Nov. 20, Jennifer Aniston-founded haircare brand LolaVie launched its first pet produt, Puppy Love Dog Shampoo, which will ...

GLP-1 drugs like Ozempic are injectable medications—but a strange new market has emerged selling oral “compounded” versions ...

Some businesses got a revenue boost of up to 600 percent when the Eras Tour came to town. Here’s how your brand can benefit ...

Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and ...

HSBC is relaunching its 'Premier' wealth banking brand in Britain, targeting so-called mass affluent customers who have ...

Stanley released what it is expected to be one of the most-popular Quencher tumbler of the holidays with the new ...

Footballing icon David Beckham has invested in Prenetics, the company which has launched luxury nutrition brand IM8 ...

While there are more remasters are on the way, Playground and Mega Cat have revealed that a brand-new Backyard Sports game is ...

Jaguar will present "Copy Nothing", the first global public installation for its new brand, at Miami Art Week, on December 2.

A look at something like Travelpro’s carry-on Platinum® Elite Slim Carry-On Expandable Softside Spinner makes the brand’s top ...

Luxury car brand Jaguar's recent relaunch video has people wondering what the heck is going on. It is bizarre.