The toy maker is shuttering some plants and trimming product lines as it tries to respond more quickly to consumer demand.

In September, the 2024 World Surf League season came to a close following the Lexus WSL Finals in San Clemente, Calif. For ...

Barbie is honoring Filipino American History Month with the release of the "Barbie Styled by Design Doll 2," designed by ...

Margot Robbie opens up about 'French girl beauty' and her quest for effortless, put-together style.During an exclusive ...

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

The new doll is being scrutinized for the color of her skin, her facial features and her garb. Early reviews are ...

Mattel has released its first Deepavali Barbie just in time for the Festival of Lights, which falls on Oct 31 in Singapore ...

The Diwali doll, created in collaboration with fashion designer Anita Dongre, features traditional elements and will cost $40 ...

Barbie is more than just a nostalgic trip down memory lane; it’s a modern take on empowerment, self-discovery, and the many ...

In celebration of the five-day Hindu festival of lights known as Diwali, Mattel has lit up the Barbie universe with its first ...

Stay in the know with a recap of our top stories today. 1. Mattel has its first Diwali Barbie doll, only 50 will be brought into Singapore Mattel has launched its first Diwali Barbie Doll just in time ...