Myntra also said it expanded its brand offerings this year, featuring over 9,700 brands, an increase from the 6,000 brands included in last year’s edition.

Shop trendy mens outfits now with a discount as high as 90% and enjoy 10% more off when using bank offers. Exclusive deals have been offered on casual and formal wear on all occasions.

Myntra's Big Fashion Festival concludes with a surge in new customers, driven by strong festive demand and attractive offers across fashion, beauty & lifestyle.

Myntra said the Big Fashion Festival (BFF), which concluded recently, has been the e-commerce firm’s largest edition by far, registering 627 million user visits—a significant growth over last year’s edition. In 2023, BFF concluded with about 460 million user visits.

Bengaluru: Fashion and lifestyle e-commerce platform Myntra’s festive sale event, Big Fashion Festival (BFF) has recorded a total of 390 million customer visits, according to a company press release on Wednesday.

Myntra's festive season sale attracts 390M customers, sees 100% YoY growth, and 9X increase in credit card payments.

Myntra's marquee festive fashion event, the Big Fashion Festival (BFF), concluded its outstanding and biggest edition by far. Read more to learn the details.