This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands.

Walmart offers pre- and post-purchase shopper data; Digital Landscapes, part of the Luminate platform, provides brands with access to pre-purchase shopper behavioral data to support better targeting ...

Google is accused of running a monopoly in ad tech, according to a US Department of Justice case that began this week, with big potential consequences for advertising – here’s what you need to know.

Brands looking to understand their performance on Amazon.com, the e-commerce platform, can use their share of voice in search results as a useful performance indicator. Sign in or book a demo to ...

As OTT and streaming media diversify cultural narratives and introduce regional and international content, marketers can experiment with new storytelling formats and brand integrations beyond just the ...

Haleon, formerly GSK Consumer Healthcare, embarked on a two-year journey to integrate attention measurement into its media planning agenda, and witnessed an evident uptick in consumer attention, and ...

In today’s fragmented cultural landscape, moments to connect at scale are increasingly hard to come by but the Olympics and Paralympics have proved the enduring power of sports, writes Nick Anderson, ...

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Modern brand building requires a flexible, open and collaborative approach across every touchpoint rather than a rigid set of parameters and one-way communication. This could be considered the ...