The truth is that major TV brands - big automotive, telecommunications, consumer product companies - rarely placed media schedules on even the biggest of three cable TV news networks.

Among the predictable certainties of the future of CTV advertising: Both long-form and short-form video win. Read the whole story ...

DOJ trial wrapped up this week as both sides tried to prove several things ahead of closing arguments scheduled for November.

Both Democrats and Republicans watch ABC, CBS and NBC, but they differ on viewing of CNN and Fox, Morning Consult reports.

It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact.

A marketing campaign telling people why they SHOULDN'T visit is an effective and humorous way to create awareness for any destination in need of … Read the whole story ...

by Sarah Mahoney @mahoney_sarah, September 26, 2024 ...

It's official: Deutsch LA is now Deutsch. The name indicates the agency's West Coast leadership is the sole steward for the ...

Although Netflix continues to see strong global subscriber growth, total viewing hours have only inched up 1% year-over-year, ...

In a recent interview at a Financial Times event, Diller cited concerns that companies have to stop believing they are in a ...

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