Every year, marketing teams grind through “planning season,” hoping to finally deliver results that leadership wants. Yet, ...

The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to ...

Marketers’ optimism about AI continues to grow, with 80% reporting that their use of AI tools exceeded return on investment ...

Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ...

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

The Woven Collaborative, a unit comprised of various agencies and Tide’s internal creative team, is behind the brand’s most ...

A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, ...