How Chinese Laundry capitalized on the “Taylor Swift Effect" by using small budget solutions, creative marketing, deep ...

While marketing around taboo topics like sexual wellness, body hair grooming, cannabis and alcohol has its difficulties ...

The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are ...

Editor’s Note: Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online advertising. Email is particularly important because it serves as an ...

Editor’s Note: Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive. Thanks to the tool’s ability to send ...

Editor’s Note: Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing ...

The pandemic changed how a lot of companies do business. In McDonald’s’ case, supply chain disruptions forced the brand to cut several food items from its menu, among other efficiencies. But the ...

Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marke ...

This week’s PR Roundup looks at Wendy’s pricing blunder, the latest B2B and thought leadership study from Edelman and LinkedIn and a new coalition formed by the Ad Council to combat gun violence in ...

Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there’s a reason why it seems like Netflix is coming out on ...