Realism research philosophy relies on the idea of independence of reality from the human mind. This philosophy is based on the assumption of a scientific approach to the development of knowledge.

Interpretivism, also known as interpretivist involves researchers to interpret elements of the study, thus interpretivism integrates human interest into a study. Accordingly, “interpretive researchers ...

There are many types of literature review. The choice of a specific type depends on your research approach and design. The following types of literature review are the most popular in business studies ...

Purposive sampling (also known as judgment, selective or subjective sampling) is a sampling technique in which researcher relies on his or her own judgment when choosing members of population to ...

Business research methods can be defined as “a systematic and scientific procedure of data collection, compilation, analysis, interpretation, and implication pertaining to any business problem”[1].

Cluster sampling (also known as one-stage cluster sampling) is a technique in which clusters of participants representing the population are identified and included in the sample[1]. This is a popular ...

Action research can be defined as “an approach in which the action researcher and a client collaborate in the diagnosis of the problem and in the development of a solution based on the diagnosis”[1].

Simple random sampling (also referred to as random sampling or method of chances) is the purest and the most straightforward probability sampling strategy. It is also the most popular method for ...

A deductive approach is concerned with “developing a hypothesis (or hypotheses) based on existing theory, and then designing a research strategy to test the hypothesis”[1] It has been stated that ...

All business students are assigned to conduct SWOT analysis, usually at the earlier stages of their studies. This page focuses on the application of SWOT analysis in a business context as a part of ...

Descriptive research can be explained as a statement of affairs as they are at present with the researcher having no control over variable. Moreover, “descriptive studies may be characterised as ...

Dissertation markers expect you to include the explanation of research process in methodology chapter. A typical research process comprises the following stages: 1. Selecting the research area. Your ...