Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a ...

The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

Jaguar's latest advertisement, 'Copy Nothing,' has stirred controversy and ridicule on social media for its absence of cars, ...

Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts ...

Forget everything you know about Jaguar. The storied British carmaker is undergoing the most profound transformation in its ...