While prices are higher than they were in 2019, CEO Jason Liberty still sees his product as a great value for one big reason.

Perfect Day at CocoCay has consistently been Royal Caribbean's highest-rated destination. If you have visited the island, it's easy to see why. CocoCay offers a classic cruise ship private island experience where you can have a quiet beach day,

The cruise operators were unfortunately locked into an epicenter industry in the consumer discretionary sector during the COVID-19 pandemic. The spread of the disease onboard cruise ships spurred fears that no one would ever want to take a cruise again and risk catching a fatal infection.

Booking a cruise is as much art as science. Prices change regularly, cruise ships sell out, and it's especially challenging when family and friends want to book more than one room on the same cruise.