Coca-Cola is facing backlash online over an artificial intelligence-made Christmas promotional video that users are calling “soulless” and “devoid of any actual creativity.” The AI-made video features everything from big red Coca-Cola trucks driving through snowy streets to people smiling in scarves and knitted hats holding Coca-Cola bottles.

Coca-Cola has sparked widespread conversation with its latest AI-generated ad campaign, showcasing a bold new approach that has captivated and divided audiences. Known for its festive traditions, the brand’s latest offering introduces an unexpected twist,

Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed - with many people angry at Coca-Cola for using AI.

Paying homage to Coca-Cola’s 1995 “Holidays Are Coming” campaign, the new, 15-second advert depicts a fleet of cherry red trucks driving down a snowy road to deliver ice-cold bottles of cola to customers in a festively decorated town.

Coca-Cola is facing controversy after recreating its iconic 1995 “Holidays Are Coming” campaign by using artificial intelligence. The company is not the first to receive criticism for using A.I. to promote its products.