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Nestlé plans to double down on ‘billionaire brands’ in major overhaul, cutting $2.8 billion in costs
Nestlé is home to 31 brands that are "billionaires" in their own right. Still, it's slipped behind competitors—new CEO Laurent Freixe wants to fix that.
Nestle to cut costs by $2.8 billion, boost marketing under CEO Freixe
Nestle will boost advertising and marketing, trim costs by at least $2.8 billion by 2027 and carve out its water and premium drinks businesses into a standalone global unit as it looks to drive growth under its new chief,
Nestle’s CEO to Ramp Up Marketing Spending, Trims Margin Goal
Nestle SA’s new Chief Executive Officer Laurent Freixe plans to increase marketing spending to restore shoppers’ appetite for the company’s pricier brands. The move will mean lower profitability for the medium term.
11h
Meet the Man Who Made a Fortune Bringing Brands Back to Life
Elvis. Reebok. Shaq. The CEO of Authentic Brands Group has built an empire acquiring brands and IP—and he’s still shopping ...
9h
Chris Sterlacci Expands Ignite X Brands’ Reach with New Celebrity Brand Ventures
Ignite X Brands announces its latest expansion into celebrity-driven brand development, reinforcing its position as a leader ...
1d
Carrot Recall As Warning Issued Over 19 Brands Sold in Major Stores
Grimmway Farms has recalled some of its organic whole and baby carrots, affecting 19 brands across the U.S., Puerto Rico and ...
4h
on MSN
Fresh Brothers pizza chain expanding beyond Southern California after sale to Craveworthy Brands
Chicago-based Craveworthy Brands plans to expand Fresh Brothers beyond California. The pizza chain is known for high-quality ...
1d
on MSN
Why founders of some small luxury brands are eyeing exits
Independent luxury brands, pressured by market downturns, are eyeing consolidation or outside investment to sustain growth.
11h
on MSN
How can brands address growing consumer skepticism?
Transparency and effective communication are critical for brands to gain and keep consumer trust according to new research.
2d
on MSN
Organic carrots recalled after E. coli outbreak. These are the brands and grocery stores impacted.
Grimmway Farms, which made and packaged the organic carrots, issued the recall on Saturday after nearly 40 cases were ...
18h
Tobacco firm Imperial Brands' FY profit beats forecasts
Cigarette maker Imperial Brands on Tuesday reported forecast-beating operating profit and said it expected another strong ...
1d
The Best Luxury Luggage Brands To Spoil Discerning Travelers
The best luxury luggage brands offer superior craftsmanship, high-end materials, and often, lifetime warranties. We selected ...
Yahoo
2d
The 10 best motorcycle brands: Find your ideal ride with these popular options
Picking the best motorcycle
brands
sold in the U.S. isn’t the same as choosing car
brands
. The 10 manufacturers in this ...
Opinion
3h
Opinion
Fast-Fashion Brands Need a Dressing Down
Fast fashion’s high output also literally creates mountains of waste. Of the more than 90 million tons of textile waste ...
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Nestlé
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