The VP Marketing of Diageo India, shared insights into the company's marketing strategy, their approach to purposeful ...

Every budding YouTuber dreams of being monetized and cashing in on their talent. However, monetization isn’t easy!

In today’s fast-paced world, finding the right marketing agency can feel overwhelming. With so many options, it’s ...

Shetty has more than 18 years of experience in advertising, brand marketing and media & entertainment in various ...

Citing people familiar with the matter, The Journal reported that Starboard approached former Pfizer CEO Ian Read and CFO ...

To capture revenue from today's upward trend in foot traffic, retailers must focus on improving their tech stack and ...

Insure Pack, a motor insurance product from Hollard Insurance, a subsidiary of Hollard Ghana, won the coveted Chartered Institute of Marketing Ghana (CIMG) Marketing-Oriented Product (Services) of the ...

The thought-paper titled ‘New product launch strategies to drive business growth’ provides a framework for brands to maximize ...

The marketing and advertising industry is a vital part of our economy, playing multifaceted roles in facilitating market ...

Often one channel is digital and the other ... This proven track record in brand building, product innovation and effective marketing communications, together with a 'roll up the sleeves and ...

At its most basic level, a distribution channel is the means of getting the product to the customer. It is part of a business’s marketing strategy and includes the product, promotion and price.