The oldest football club in Italy continued its "Golden Dark Side of Genoa" uniform campaign with the WWE's "Deadman." ...

The kit includes gold trimming around elements such as the badge, sponsor and last name ... Founded in 1893, Genoa are the oldest football club in Italy. They've won the Italian Championship ...

Serie A club Genoa have launched their third kit with an unexpected collaboration with former WWE champion, The Undertaker.

Photo by Mark Thompson/Getty Images As well as a number of marketing stunts and signage at the stadium, Red Bull have also become Leeds’ front-of-shirt sponsor in a deal that ... buy a stake in Ligue ...

WWE legend The Undertaker has amazed football fans after he unveiled a historic new kit for Genoa. The Serie A outfit ...

Genoa has surprisingly fired coach Alberto Gilardino and reportedly already has Patrick Vieira lined up to replace him.

York City Football Club has announced a major new partnership with a national York-based company. Housebuilder Persimmon, which was founded in the city, has taken over sponsorship of the south ...

where we break down all the major sponsorship news from inside the sporting world. Cancer Council has announced a new partnership with Sydney Football Club for their 20th anniversary season.