Over the course of its 50th anniversary this year, Hello Kitty, one of Japan's most beloved mascots, has released a plethora ...

She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...

Sanrio’s sales soared almost immediately as her image was pasted onto toys, stickers and much else ... “She’s good at sports, and she looks cute and chic too,” she explained.

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

Let your imagination run wild using a huge range of colors, patterns, shapes, and stickers of the cute kitty herself. Sanrio got in on the licensed Roblox game trend way ahead of most brands, ...

Sanrio is about to lose one of its character creators responsible for some of the franchise's most popular faces.

Sanrio announced a new merchandise collaboration ... Pen with character charm – 880 yen (~$5.79) Big stickers – 440 yen (~$2.90) Each item has 10 variations featuring the aforementioned ...

stickers, diary and many more. Guests also had the chance of winning event-exclusive Sanrio posters and plush toys. One of the highlights of the event was undoubtedly the appearance of popular ...