Surprisingly, many brands actually choose to use the same fonts for their wordmarks, relying on styling and context to create their own distinct aesthetic. Of course, it is unusual for competitors in ...

dealing in products or providing services that bear the 'AMUL' logo or any other deceptively similar mark. On the issue of costs, the Court took into account the conduct of the defendants.

After twenty-five years of pioneering the digital payment world, PayPal has unveiled a new brand identity in its boldest ...

And, of course, that also means exploring the impact of typography in branding, where fonts play an instrumental role shaping the identities of all kinds of companies, including their logos.

The Delhi High Court has granted an ex parte ad interim injunction in favour of Indian dairy brand Amul in a trademark infringement suit against Italian company Terre Primitive over the use of the ...

The Delhi High Court has ruled in favour of Amul, India’s largest dairy brand in a trademark infringement case that involves Italian confectionary brand Amuleti. The Italian company has been ...

We waited more than a year for proper PWHL nicknames and logos. Now that we have them, courtesy of Monday’s official unveiling, we’re not going to waste any more time. Which of the six new ...

They are no-names no longer. In a process nearly a year in the making, the Professional Women's Hockey League on Monday unveiled the nicknames and logos for each of its six franchises entering its ...

They are no-names no longer. In a process nearly a year in the making, the Professional Women’s Hockey League on Monday unveiled the nicknames and logos for each of its six franchises entering i ...

See above for the tweaked logo WWE will use once SmackDown debuts on USA Network next week. It's a slightly curvier and squashed take on the flatter and lighter one shown on FOX for approx five years.