The vast majority (84%) of the 80 multinational companies surveyed, which together represent more than $60bn in ad spend, ...

November is Class Pay Gap Day - the point at which people from working class backgrounds effectively stop being paid.

From Burberry admitting its marketing errors to the realisation of the AI revolution, it’s been a busy week. Here is my take.

The fast food chain says it needed to “do something different” to cut through while remaining true to its ‘Fancy a McDonald’s ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Newly appointed marketing director Caroline Smith says the brand wants to be the biggest player in the toy business with a ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

The second festive outing created by agency Saatchi & Saatchi and soundtracked to ‘Sonnet’ by Richard Ashcroft, the ad is ...

John Doe Group’s Unlocked Internship Programme has won Marketing Week and the Advertising Association’s Talent Trailblazer ...

While it may seem that working in partnership with AI would lead people to be even more efficient - behavioural science tells ...

Coca-Cola has created an AI-generated version of the 1995 classic ‘Holidays Are Coming’, in a bid to bring the ad to “today’s ...

As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, ...