Vasundhra Raj, a luxury jewellery brand from Dehradun, has unveiled ‘Teele Dharo’, a campaign inspired by the enduring beauty ...

While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges ...

Art-E Mediatech has secured a 360-degree marketing mandate for Sharp Electronics. This partnership, won through a competitive ...

See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage ...

Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...

Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...

Access limited free articles a month after free, fast registration.

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.

Access limited free articles a month after free, fast registration.

In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.