About a week ago, I started noticing several pictures and videos of a little baby hippo with pink cheeks from a zoo in Thailand showing up online, and like everyone else on the internet, I quickly became obsessed.

With all that fame, zoo director Narongwit Chodchoi said they have begun patenting and trademarking “Moo Deng the hippo” to prevent the animal from being commercialised by anyone else. “After we do this, we will have more income to support activities that will make the animals’ lives better,” he said.

An in-game minion in Final Fantasy 14 is suddenly way more expensive thanks to its resemblance to viral hippo Moo Deng. Moo Deng is a pygmy hippo, born at the Khao Kheow Open Zoo in Thailand, who has taken social media by storm.