First Watch Restaurant Group maintains its stance against value promotions, focusing on targeted advertising, resulting in a 1.9% year-over-year decline in comparable sales due to lower traffic. The ...

First Watch reports it has acquired 45 franchised restaurants through six acquisitions in the last year and a half. One was a ...

Frist Watch locations in metro Detroit and nationwide are celebrating kindness by giving away free cinnamon rolls on ...

One restaurant known for its made-to-order breakfast and brunch is hoping to inspire people with a sweet offer. Wednesday, ...

The breakfast-and-lunch chain is acquiring 15 units, and a 16th under construction, for $49 million. The seller was not ...

First Watch announced on Monday that the Bradenton, Fla.-based breakfast and brunch concept will be completing its second-largest franchisee acquisition deal in company history. First Watch has ...

Most times it pays to be kind. First Watch, a chain breakfast and brunch restaurant, is leaning into that mentality. The ...

From holiday stocking stuffers to a coming-of-age first watch, these six new timepieces are all less than $1,000, so they won ...