Elon Musk’s Starlink Inc. has logged a win in the fight for India’s satellite broadband market with a government minister saying the spectrum will be allocated, and not auctioned as sought by homegrown billionaires Mukesh Ambani and Sunil Mittal.

India's government on Tuesday said it will allot spectrum for satellite broadband administratively and not via auction, hours after Elon Musk criticized the auction route being sought by rival billionaire Mukesh Ambani as "unprecedented".

India is set to allocate spectrum for satellite services through administrative means rather than auction, a decision that aligns with recent comments by Elon Musk and rebuffs lobbying efforts by the country's largest telecom operators.

Billionaire Elon Musk said he appreciated India’s decision to allocate spectrum for satellite broadband administratively instead of auctioning it. What Happened: Replying to a post on X, Musk said he will do his best to “serve the people of India with Starlink“.

Starlink boss Elon Musk said a move by India to auction satellite broadband spectrum, and not allocate it, would be "unprecedented", reacting to a Reuters story that rival billionaire Mukesh Ambani was lobbying for the auction route.

India's government will allocate spectrum for satellite broadband administratively, rejecting auction proposals. This decision follows criticism from Elon Musk regarding rival Mukesh Ambani's auction push,

The Indian government announced on Tuesday that it will allocate satellite broadband spectrum administratively rather than through auction. This decision follows criticism from Elon Musk , who described the auction approach sought by rival billionaire Mukesh Ambani as "unprecedented.