We got our hands on a bag of the new Sour Patch Kids Cherry flavor to see if the cherry-inspired candy delivers the sweet ...

Today, Mondelez takes this concept to the next level with the launch of the ‘Sour Translator,’ a creative campaign that ...

If you've only ever eaten Sour Patch Kids by the handful, you may have no idea how distinctive each Kid tastes on its own. Enjoying these tart and tiny confections one by one allows you to appreciate ...

Prior to each home game, WooSox team photographers have dished out Sour Patch Kids to players and coaches. The candies have ...

I’m not sure I’ve ever seen my kids more excited to play a game that has landed on my doorstep than when Sour Patch Kids ...

Paris Hilton is seen snacking on Smart Sweets Sourmelon Bites in her "BBA" music video. Here's the full scoop on the low ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 39 min ago By Ad Age and Creativity Staff - 5 hours 43 min ago By Tim Nudd - 6 hours 24 min ago 7 hours 24 min ago By ...

A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.

A cemetery is probably the best place to be on Halloween, it's the one night of the year where the veil between the living ...

The summer of 2024 is cruising along and, here in New York State, there is plenty of time to do those fun things you have ...

Then, following a postgame interview with NESN reporter Natalie Noury, Alexander grabbed a handful of Sour Patch Kids — a well-liked, sugar-coated candy — from WooSox team photographers before ...

Sour Patch Kids, the sour-sweet candy marketed by Mondelez International, designed a translator that helps Gen Zers new to the workforce better understand corporate lingo, per details shared with ...