One of the first things public relations (PR) professionals learn in their line of work is the definition of a press release: An official written statement that an organisation issues to members ...

A proactive press release strategy can foster positive media relations, build trust with the public and enhance your overall reputation. For PR professionals, this is the biggest advantage of a ...

People appreciate having rules to follow, and this is true for many businesses in marketing, press, and public relations. They want to know the best time to send out a release, which day gets the ...

More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research from PR Newswire.

A solid approach these days encompasses consistent and strategic social media outreach, proactive content marketing and creative guerilla tactics.

Public relations is the opposite of advertising ... often, spending money for press release mailings, copywriters and PR consultants. The good news is, as the founder of a growing company ...

To help guide public relations professionals ... which for more than 30 years has been the globally trusted press release distribution and regulatory filing service to leading organizations.