Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big problem the automaker still faces?

We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to Rolls-Royce debuting new identities. And now, Jaguar has presented what might be the boldest reimagining yet,

Luxury automaker Jaguar is undergoing a bit of a transformation. The old logo featured all capital letters. The new one features gold letters that are spaced out and in lowercase, with the exception of the “G” and the “U.

Jaguar transformation plan starts with reveal of new logo and branding All current Jaguars to be replaced by three ultra-luxury EVs Concept previewing first EV set for 2024 Miami Art Week Jaguar is just weeks out from the reveal of a concept that will usher a new era for the brand,

The new bespoke logo, written as JaGUar, has "seamlessly blended upper and lower case characters in visual harmony", the company said [PA Media] Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand.