Myntra's marquee festive fashion event, the Big Fashion Festival (BFF), concluded its outstanding and biggest edition by far. Read more to learn the details.

Myntra's Big Fashion Festival concludes with a surge in new customers, driven by strong festive demand and attractive offers across fashion, beauty & lifestyle.

Myntra's Big Fashion Festival sale concluded successfully, attracting 1.5 million new customers, largely from non-metro cities. The sale was the platform's most successful, with significant growth in orders and visits.

Myntra's Big Fashion Festival (BFF) sale saw the onboarding of 1.5 million new customers, with 80 per cent from non-metro cities, highlighting strong festive shopping sentiment. The event marked Myntra's most successful edition,

Myntra said the Big Fashion Festival (BFF), which concluded recently, has been the e-commerce firm’s largest edition by far, registering 627 million user visits—a significant growth over last year’s edition. In 2023, BFF concluded with about 460 million user visits.

Myntra's festive season sale attracts 390M customers, sees 100% YoY growth, and 9X increase in credit card payments.