Everything changed when the management began looking into the word “organic”. Amul told farmer-co-operatives: go organic, and we will find you the market. “To consumers, it is a product ...

Amul told farmer-co-operatives: go organic, and we will find you the market ... there in the market-whole wheat atta, basmati rice, chana dal, toor dal, rajma-with the plan to be in turmeric ...