he wrote, with a branding of a cheese with an AI-generated packing and label that matched AMUL logo. The idea is based on the widely used desi expression "sharam naam ki bhi koi cheez hoti hai ...

The image in question features a packet labelled "Sharam" cheese, which translates to ... The mustard yellow packet with the Amul logo followed by the word "Sharam" in a larger font.