Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.

" wrote Lulu Cheng Meservey, co-founder of Rostra PR group. "Art school grads simply aren’t associated with elite engineering ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

British luxury car brand Jaguar has unveiled its new brand identity and logo as it prepares to debut its electric vehicles.

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Jaguar's latest advertisement, 'Copy Nothing,' has stirred controversy and ridicule on social media for its absence of cars, ...

The new brand identity comes as part of the automaker's effort to transition into an ultra-luxury EV brand by 2026.