Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola …
WEBMar 25, 2021 — Gatorade takes the largest share of the US sports drinks category at 67.7%, followed by Powerade at 13.7% and BodyArmor at 9.3% (Euromonitor figures for 2020). PepsiCo and Coca-Cola, therefore, dominate the market accounting for an 81% share together (and a 91% share if BodyArmor was included).
Prosecco, cava and more: The sparkling wines to watch
WEBAug 14, 2024 — Italian sparkling wines, for example, enjoyed a volume CAGR of +10% from 2017 to 2022 in the US. A drink that’s grown to heady highs, Prosecco maintains its momentum. That’s thanks to a diverse range within Prosecco of affordable to luxury options. In the US, the consumers who reported drinking Prosecco moving …
Always Coca-Cola: Coca-Cola tops soft drinks brand rankings
WEBAug 20, 2021 — Coca-Cola remains the world’s most valuable soft drink brand, although Red Bull and Dr Pepper are the fastest growers, according to rankings from Brand Finance. The brand retains the title of world’s most valuable and strongest soft drink brand, with a brand value of $33.2bn – almost double that of second place Pepsi at $18.4bn.
The secrets to success: Energy drink Celsius on building a better …
WEBMar 28, 2024 — From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success. The better-for-you, functional beverage brand hit the $1bn sales milestone last year thanks to success in its home US market: and its growth is outpacing the overall energy category tenfold.
Corona launches Sunbrew 0.0%: a non-alcoholic beer with vitamin D
WEBJan 5, 2022 — The brand will debut in Canada this month: followed by the UK later this year and then other key markets in Europe, South America and Asia. The ‘innovative, first-of-its-kind, non-alcoholic beer’ contains a 30% daily value of vitamin D (as per Canadian guidelines) to link in with the brand’s outdoor ethos, coming in at 60 calories per 330ml serving. The Sunbrew is made by extracting ...
RTD alcohol volume share set to double over next five years
WEBOct 19, 2021 — RTD alcohol volume share set to double over next five years. RTD alcohol volumes have been growing faster than any other major drinks category since 2018, and are expected to significantly outperform the wider beverage alcohol market over the next five years, increasing their market share to 8% by …
Energy drink Celsius teams up with PepsiCo, Suntory for …
WEBJan 24, 2024 — Celsius Peach Vibe, as it will be sold in the UK under Suntory. Celsius has inked two distribution deals to expand the reach of its energy drink: extending a partnership with PepsiCo to take in the Canadian market and teaming up with Suntory for the brand in the UK and Ireland. Celsius - which became a $1bn brand last year - has seen strong ...
Coca-Cola and Molson Coors team up again to launch Simply …
WEBJan 25, 2022 — The new collaboration will start with the launch of 5% ABV Simply Spiked Lemonade this summer in the US. A variety pack will include Signature Lemonade, Strawberry Lemonade, Watermelon Lemonade and Blueberry Lemonade. Simply is Coca-Cola’s second largest US brand after trademark Coca-Cola: representing a $1bn+ dollar brand which continues to ...
Corona crowned the world’s most valuable beer brand
WEBJun 2, 2021 — Defying an unfortunate name association, Corona has come out on top as the world’s most valuable beer brand, according to Brand Finance’s 2021 rankings. While it was hit by a drop in brand value, Corona remains the world’s most valuable beer brand. Belgian beer brand Michelob is the fastest growing brand, posting 39% growth in brand value.
5 ways The Coca-Cola Company is reimagining its marketing …
WEBSep 13, 2021 — Processing equipment & systems, automation, control. How do you make marketing more efficient, more effective and ultimately better? The Coca-Cola Company explains its modern marketing model. Attracting existing consumers is easy. Attracting newer ones is harder – but it’s what the company needs to …