AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
AdExplainer: What Is Advanced TV? - AdExchanger
WEBJun 23, 2022 · Think of advanced TV as the umbrella term with addressable and convergent TV as specific techniques. “Advanced TV” refers to anything that is not traditional, over-the-air broadcast TV. It represents the “move beyond demos to more precisely distribute, target and measure” TV content across households and devices, said Jes Santoro, SVP ...
Ad Exchange News Archives | AdExchanger
WEBMar 6, 2024 · On March 17, a crew of 10 ad tech execs will disconnect from their daily lives and head to rural Nepal. But they won’t be there on a retreat or to discuss the latest ad tech trends. Connatix. Datonics. Jay Sears. Lauren Rose. Mike Benedek. nepal. philanthropy.
AdExplainer: The Difference Between AVOD and FAST
WEBMay 16, 2022 · Free ad-supported TV (FAST) apps host linear channels that deliver scheduled programming to a mass audience through connected devices, while ad-supported video-on-demand (AVOD) is at the behest of the user, who initiates individual viewing sessions that generate inventory in which to serve personalized advertising. The UX of AVOD vs. FAST.
This Is What Happened When I Tried Using AdChoices
WEBMar 13, 2023 · AdChoices is a self-regulatory program launched by the Digital Advertising Alliance in 2010, ostensibly to give people more control over the collection and use of their data for online behavioral advertising purposes. After clicking the AdChoices icon, I was presented with two options: “Stop seeing this ad” and “Why this ad?”.
Twitter Integrates Its CrossInstall Mobile DSP With MoPub
WEBTuesday, June 22nd, 2021 – 3:11 pm. SHARE: Twitter is integrating the CrossInstall mobile-only DSP it acquired last year with MoPub’s ad exchange platform in a push to woo more performance-based marketers. CrossInstall, which came along with its own bidder and proprietary creative ad formats, has been renamed MoPub Acquire and its team will ...
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
WEBTuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a …
Black-Owned Pod Digital Media Has A Deal With McD’s And Big …
WEBMar 4, 2022 · McDonald’s has been criticized for alleged bias against Black-owned media. For example, the fast-food giant is being sued by media mogul Byron Allen, owner of The Weather Channel, Entertainment Studios and Allen Media Group, for not doing enough to honor its commitment to dedicate 10% of its ad spend to minority-owned media companies by 2024.. But McDonald’s recently made an investment in ...
CTV Is Not Immune To Ad Fraud - AdExchanger
WEBJun 10, 2022 · Not only is CTV ad fraud a risk – it’s exploding. Ad fraud schemes spiked 70% year-over-year from 2020 to 2021, according to DoubleVerify, and cost advertisers an estimated $140 million – and an “unprecedented amount” of those schemes were caught in streaming video. Part of the problem with CTV ad fraud is that publishers don’t have ...
Everything You Need To Know About The Bidstream - AdExchanger
WEBMar 7, 2019 · In the world of real-time ad auctions, bidstream data comes from a publisher or app and includes basic facts about the ad unit, like publisher and URL, device type, IP address and ad format. It also might have other nuggets of info, like location or audience demographic data, that could entice buyers. Ad tech companies don’t own the bidstream ...